ABOUT
Cūra was born from a bold belief: art is a vital language — one that has the power to shift perspectives, shape how we see the world, and create lasting meaning.
Founded in 2020, we are more than an agency: we are architects of meaningful connections between artists and brands. Our mission is to restore artists to their rightful place, at the heart of culture and commerce, by crafting collaborations that resonate with depth, authenticity, and purpose.
We don’t just manage talent.
We elevate it. In a world flooded with content, we help brands cut through the clutter by forging singular identities and narratives that define our era. At Cūra, every partnership is a curated journey: where art meets strategy, and vision meets impact. We’re not interested in only matching brands with artists; we build lasting alliances that embed brands within the cultural fabric, sparking conversations that matter.
Our approach is deliberate, human, and built to endure.
From conception to execution, we design bespoke projects that align with a brand’s essence, ensuring every collaboration is rooted in coherence, care, and creative integrity. We believe in the power of long-term relationships, where artists are partners and every project becomes a space for dialogue between culture and commerce.
Integrity isn’t just a value — it’s our foundation.
Guided by trust, discernment, and independence, we champion a new standard for art management: one that professionalizes cultural collaborations, advocates for artists, and creates ethical, sustainable frameworks for creativity to thrive.
Founded by Athina Perrin, whose background in art history, research, and curation culminated in doctoral studies at the Sorbonne shapes our sensitive yet structured approach. Her journey through institutions, galleries, and agencies has informed her independent approach to art management; balancing sensitivity and structure. This path, shaped by choice and conviction, has defined Cūra’s vision: to advocate for artists, professionalize cultural collaborations, and create clear, ethical, and sustainable working conditions.
Strengthened by André Neto, a creative producer and art advisor with over seven years of experience at the intersection of art, fashion, and culture, our team brings a shared commitment to excellence. Together, we ensure that every project is not only coherent and compelling but also nurtures meaningful relationships with our partners.
At Cūra, we don’t just bridge art and brands.
We redefine what their collaboration can achieve. When creation and strategy are infused with intention, the result isn’t simply a project: it’s an engaging and enduring dialogue with the contemporary world.
Team
Born in the united states and raised in saudi arabia & the united arab emirates, athina perrin is an art historian, curator, and art manager working across the fields of contemporary art, culture, and creative production. her practice is grounded in a deep engagement with research, visual culture, and cross-disciplinary dialogue, shaping projects that connect artistic practice with social and cultural narratives.
With a background in art history (sorbonne université) and cultural management (centre georges pompidou), Athina has developed a versatile career that bridges institutional curation, independent exhibition-making, and strategic consultancy for artists and cultural organisations. she has collaborated with museums, galleries, and creative studios internationally, overseeing projects that span from concept development and curatorial research to production and public engagement. Her curatorial approach combines academic rigor with an intuitive understanding of visual language and audience experience. in 2020, she founded cūra with the desire to redefine talent management, allowing artists to regain center stage and benefit from both commercial & artistic representation. based in aix-en-provence with a presence in paris, the agency represents talents ludovic balay, frédéric forest, arrow radisch, natacha roché, adriana roslin & emma vadon. She continues to develop curatorial and managerial projects on an international scale, fostering collaborations between artists, curators, and cultural institutions at a human level.
André neto is a creative producer and communications professional with over seven years of experience in the arts, fashion, and cultural sectors. Specialised in visual content, strategic communications, and international project coordination, he currently works as executive producer at sinistra associação cultural, a lisbon-based ontemporary dance production agency.
Alongside this, he serves as creative producer for own way of inspiration/house of inspiration, overseeing productions from concept to delivery, and as art advisor and producer for cura art management. In addition to his work in the cultural field, andré has held key communications and branding roles in the luxury industry, supporting brands such as paul thomas, begg x co, and bodo sperlein. his background bridges creative production and strategic execution, allowing him to translate artistic visions into impactful campaigns, performances, and brand activations. With an academic foundation in history, he brings a research-driven approach to cultural production, storytelling, and interdisciplinarity. Recent collaborations include aesop, nomades studio, boss, rat & boa, smythson, swatch, erer, nikko, among others.